Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
HOT OFF THE PRESS🔥
💰Rally Hopes Rise as Shutdown Nears End
Welcome, we are {{active_subscriber_count}} Money Masters and counting!
Wall Street steadied Tuesday as Washington moved closer to ending the longest government shutdown in U.S. history, restoring calm to a market that had grown restless over delayed data and stalled policy. Investors grew more confident that the resolution could help reignite economic activity, with traders eyeing a return of government spending and the release of key reports that shape Fed policy. With the bill now heading to the House and optimism rising for a clean passage, sentiment is shifting toward the belief that the long-awaited year-end rally might finally be underway.
Let’s go.
BIG IDEA 1💡
Shutdown, Rally, and AI Volatility
Market Recap
Mixed Close – The Dow jumped 559 points, the S&P 500 gained 0.2%, and the Nasdaq slipped 0.3% as investors balanced relief over the government deal with lingering weakness in AI heavyweights.
Shutdown Relief – Stocks found footing after weeks of volatility as bipartisan progress in Congress reassured markets that the 41 day closure, now the longest in U.S. history, was nearing an end.
Fed Focus – Analysts at Vital Knowledge said the reopening could mark a green light for the long anticipated rally, but warned that upcoming inflation data may still test the Fed’s resolve to pause rate cuts next month.
Reopening Momentum
Senate Vote – The Senate voted 60 to 40 in favor of the funding package, a critical step toward reopening government operations and restoring confidence in the policy process after weeks of disruption.
Economic Data Flood – Economists expect a wave of delayed data releases once federal agencies reopen, potentially revealing the true state of the labor market and inflation trends after weeks of statistical silence.
Market Impulse – Wells Fargo analysts said liquidity indicators are normalizing, signaling a potential contrarian buy opportunity that historically precedes seven and a half percent three month rallies when sentiment turns from fear to relief.
Nvidia and CoreWeave
SoftBank Exit – Nvidia fell after SoftBank revealed it had sold its entire 5.8 billion dollar stake in the chipmaker, signaling a strategic shift toward generative AI investments through OpenAI and other private channels.
Partner Delay – Nvidia backed CoreWeave tumbled after announcing a delay at a key third party data center partner, overshadowing otherwise strong quarterly results and its deepening ties with Meta and OpenAI.
AI Fatigue – Analysts noted growing investor fatigue in the AI sector where stretched valuations and delayed project rollouts are heightening short term risk even as long term infrastructure spending remains a powerful secular tailwind.
BIG IDEA 2💡
Bitcoin, Gold, and the Outlook Ahead
Bitcoin and Strategy
Muted Reaction – Bitcoin slipped 0.9 percent to 104,180 dollars despite broad market optimism as capital rotated back toward equities and away from crypto amid improving liquidity conditions.
Corporate Buy – Strategy Inc. disclosed it purchased 487 new bitcoins, lifting its total holdings to 641,692 coins, but the move failed to ignite prices as traders viewed it as business as usual.
Short Exit – Veteran short seller Jim Chanos announced he had closed his bearish Strategy position, saying the stock’s valuation premium has now normalized after months of pressure aligning it more closely with its bitcoin assets.
Gold Resilience
Safe Haven Demand – Gold climbed 0.5 percent to 4,136 dollars per ounce as investors maintained hedges against macro uncertainty even with risk appetite improving following progress on the shutdown.
Trade Uncertainty – Tariff disputes and a pending Supreme Court ruling over the legality of emergency economic powers kept pressure on the dollar, reinforcing gold’s role as a geopolitical hedge.
UBS Forecast – UBS raised its gold price target to 4,700 dollars per ounce, pointing to record central bank purchases, elevated debt levels, and persistent political risk as catalysts for sustained demand through 2026.
UBS and Wells Fargo Outlooks
Earnings Engine – UBS expects the S&P 500 to reach 7,500 by next year, driven by roughly 14 percent earnings growth, half of which will come from the technology sector as profit margins stabilize and AI investments scale.
Soft Patch Ahead – Analysts anticipate a short term cooling in global growth as tariffs and inflation ripple through supply chains, but project a reacceleration in 2026 supported by fiscal stimulus and improving consumer sentiment.
Contrarian Signal – Wells Fargo raised its year end 2025 target for the S&P 500 to 7,100, noting that extreme bearish sentiment readings have historically marked strong buying windows when liquidity begins to recover.
Need our expert tips? Grab our Money Mastery guides today.
ACTION PLAN✅
Let’s Make Money Today!
Quick Money – Keep cash ready to deploy into high-quality stocks if markets pull back 10 to 15 percent as shutdown optimism meets short-term profit taking.
AI Reset – Use Nvidia’s and CoreWeave’s weakness to rebalance into profitable AI names like $MSFT ( ▲ 0.53% ) or $AVGO ( ▼ 1.79% ) that benefit from enterprise AI spending rather than speculative hype.
Reopening Trade – Consider adding exposure to industrials such as $HON ( ▲ 2.21% ) or $CAT ( ▼ 0.51% ) as government funding and delayed infrastructure projects begin to restart post-shutdown.
Crypto Patience – Accumulate Bitcoin near the $100K to $105K range gradually without leverage, viewing consolidation as a setup for a stronger 2026 cycle.
Gold Balance – Maintain a 2 to 5 percent allocation in gold as protection against renewed trade tension and potential Fed rate adjustments in December.
Bonus Resource: We keep a short list of the smartest newsletters we read every week — each one offers unique strategies and insights we can vouch for.
Click here to see the list.
FINANCIAL LITERACY CORNER📚
Learn About Money (Literally)
INFLATION REPORT💸
Today’s Inflation Rate: 2.38% (Relatively flat)
You are now closer to money mastery!🎉
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Introducing Voice AI Agents on WhatsApp
WhatsApp has always been where customers start conversations. Now, with Synthflow, those conversations can continue seamlessly over calls — answered directly by Voice AI Agents.
Enterprises can finally manage WhatsApp calls with the same automation, analytics, and security as phones.
The result: faster resolutions, 24/7 coverage, and a unified system for every customer call, whether it starts on telephony or WhatsApp.
This Content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice.






